COPYSQUIRL

Tradition across time and generations. Video campaign spans long form through social edits. Crafted on the Tilt36T tourism team with production partner, NewUnion.

2026 Addy Award Best of Show & Copywriting

They tell us the varietal and plot, we suggest names and translate the story into labelese. If you go here, you can order some.

The best vegan-geek foodie bandits on earth run BurritoBurrito and WizardBurger. Two ventures, two brands, two websites full of joyfully expressive copywriting plus ongoing SM with my talented pals over at Adsalt. Yum.

Turns out, quitting smoking ain’t easy, but a little help can make it happen. A project with one of my favorite creative partners, Jeff Euteneur (spell that three times, lol) and the team over at Warehouse21 .

As if times aren’t stressful enough…your finances still matter. A super glossy and heartfelt campaign for outdoor and socials.

Online master’s and doctorate degrees sold through an all-inclusive, full-funnel marketing launch. Complete from data-informed personas to data-driven creative executions.
Part one.

A complex program requiring an all-encompassing suite of NYU brand-cohesive marketing materials and media support for multiple audiences from school district participation through student recruitment.

A campaign that really grasps the second homeowner situation on both sides.

An informative campaign with PhantomConcept. Rooted in solid market data that informed everything from better-defined internal language to a new regional brand guide, website reorg, outdoor campaign, and laser-focused social messaging.

Truth is, only the females bite. Fierce.

Many audiences to please, one story to tell. Meanwhile, if you’re into this educational thing - there’s more under the desk. Collateral, ads, posters, brand guides, taglines, and of course videos. Let me know.

Women kicking @ss - with the numbers to prove it. The superheroines of brand-boosting, the superchargers of bandwagons, they’re the ladies who launch. Go see ROI in action!

Everybody loves custom swag. Name recognition. Brand building. Ownable AF. Plus, it gets my packaging-copy muscles all big and sexy. I’d love nothing more than to let you read some of these up close and personal… I’m weird like that.

A new consumer brand, completely from scratch, in under six months. Every word and image crafted at top speed, over late nights and a few vacation days. Followed immediately by a second product line extension with the same demands. Go team!

A Florida beach vacation featuring enough room to breathe, with Tilt36T.com.

Full campaign built around Facebook sweepstakes with interactive game microsite, social media, pr, print, video, and broadcast TV featuring Paul Pierce.

Multiple Campaigns Available

Yep, it’s time for retirement advice. True stories.

Acres of grounds suitable for all-age frolicking and use - plus art!

Read between the lines, the State Fair is fun. This went out as a double sided poster to the press. Attendance was boosted, walls were decorated.

Brand new name(s) and logos for product, company, and patented technology - plus website, advertising, and packaging.

Collectors love a good story, and these models each had one worth telling in detail.

Re-branding and beyond for a small but active commuter college specializing in local healthcare impact, compassion, and living their values. Print. Digital. Long, Medium & Short Form Video. Plus a little help with content for the new alumni magazine. All with the team at TILT36T.

Creation of a new product category for a brand with no room for compromise. Entire product line launch featuring a fully descriptive, e-commerce site, video, print advertising, and catalog brochure. All up to established, high-performance brand standards. Every word and image brand-spankin’ newly minted.

One of the best clients in the universe. Seriously.

It’s a pump, inside the ball. Multiplecampaigns featuring star athletes, broadcast TV and more.

Attractive in multiple languages including freshwater, saltwater, river, lake and corporate Japanese.

The S&W 1000 Series of hard-working shotguns were introduced with these bold ads featuring clear benefit statements partnered with beautiful product close-ups and a straightforward brochure chock full of rugged selling points.

Our reformulated recruitment began earlier, so students could do the same. Full funnel consideration meant having to start conversations, financial and emotional, well in advance. Ask me about our advancement direct mail.

Developing annual trade show materials for the sexy world of the laminate surface industry means literally telling stories, in detail. Yay! Strategic designs, packaging, and sales-force functionality built-in.